Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a
2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the diffe
Hallyu) dates back to 1997, when "A Wish Upon A Star," a story of a poor woman courted by two wealthy men, was broadcast by Phoenix TV in Hong Kong and its popularity extended into China, Taiwan and Southeast Asia. In two years after Korean TV drama had been exported to China, Korea had exported Korean popular songs to China and Korean public culture had started becoming popular in China. The ter
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt